Hyperice partners with Centr to offer Chris Hemsworth-led meditations to further expand mental wellness content

Hyperice partners with Centr to offer Chris Hemsworth-led meditations to further expand mental wellness content

New guided meditation content now available in the Core app

IRVINE, Calif., December 6, 2022–(BUSINESS WIRE)–Hyperice, a global high-performance wellness brand, today announced a new partnership with Centr, a holistic wellness app founded by Chris Hemsworth, to deliver guided meditation content led by the award-winning actor in the Core App. The addition of Hemsworth content comes after Hyperice announced Naomi Osaka-led content developed by global workplace mental health platform Modern Health.

This press release contains multimedia. See the full release here: https://www.businesswire.com/news/home/20221206005300/en/

Hyperice and Centr partner to offer new Chris Hemsworth-guided meditation content in the Core app (Photo: Business Wire)

“We are proud to partner with Hyperice because, like Centr, it is helping to make mindfulness practices like meditation more mainstream in the health and fitness industry,” said Andrew Sugerman, CEO of Centr. “While many people understand the benefits of meditation, this partnership expands the reach of the guided meditations led by our founder Chris Hemsworth, making the practice available to an even wider audience.”

Founded in 2019 by Chris Hemsworth, Centr provides users with a multi-pronged and customized approach to a personal wellness journey that focuses on diverse exercise and training content, meal planning and preparation, and mindfulness exercises. The content is curated by world-class experts across multiple disciplines and subjects, including Hemsworth himself.

A study from the University of Pennsylvania shows that meditation techniques can begin to reverse memory loss and reduce anxiety, two indicators of individuals suffering from early cognitive decline1. Hemsworth recently announced a hiatus from acting after discovering he is genetically predisposed to developing Alzheimer’s disease. Hemsworth’s genetic makeup includes two copies of the APOE4 gene, which increases the risk of cognitive diseases such as Alzheimer’s and dementia.

In the “Learn to Meditate” series, users will be led through meditation sessions with Hemsworth, as he walks through how to build skills and understanding, with a new style of beginner meditation. The meditations are designed to handle different situations by integrating practical tools. The meditations will address themes centered around stress release, sleep visualization, breathing, focus, motivation and more. In addition, a children’s meditation series will be available via the Core app. In this series, Hemsworth leads meditations that will focus on sleep and positive thinking, aimed at children aged 4-9. Benefits for children who practice meditation can include an improved ability to control emotions, a reduction in stress and anxiety, improved focus, a boost in both physical and mental state, and improved self-awareness.

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“Mediation has always been an integral part of my daily life, which is reflected in all my work with Centr. The more I practice, the more it becomes second nature, the most integral and joyful part of my day,” says Tahl Rinsky . Center Yoga and Mindfulness Expert. “Centr is a great place to start and maintain your journey with meditation! Guided by Chris’s life, all my courses for Centr include a strong element of meditation.”

“The addition of Centr and Chris Hemsworth-led content in the Core app is another step towards offering users a unique experience to energize their personal meditation and mental wellness journey,” said Jim Huether, CEO of Hyperice. “By adding content from Naomi Osaka, and now Chris, two extremely influential people who have been outspoken about the importance of mental wellness, we continue to help push the conversation forward and destigmatize the topic at large. Mental wellness and mindfulness can be a part of everyone’s holistic wellness routine, and we continue on our great mission to help make these meaningful practices commonplace.”

To commemorate the partnership, Hyperice and Centr are hosting a giveaway where participants have a chance to win the Core Premium Bundle (includes Meditation Trainer and 1-year subscription), Hypervolt 2 Pro, Centr Fitness Essentials Kit with home exercise equipment and a three-month subscription to Centr- the app. Enter by 11:59pm PST on 12/12/22 here for a chance to win.

Grounded in science and powered by data, Core by Hyperice is designed to help people find peace and improve focus and inner strength. Unlike other meditation apps, Core is both an app and a handheld meditation device designed to track heart rate and stress levels. Powered by the Core App, the purpose-built Core Meditation Trainer uses biometrics to encourage breath control and focus for those navigating meditation techniques. Users can improve their meditation practice from home or the office and track progress in the Core app. Core is experiencing explosive growth and strong user satisfaction. Key highlights include:

  • Adding 500+ new users a month

  • Core users are highly committed and build lasting habits – meditating 9+ times a month

  • Core users stay – more than half are retained after week 5

  • Core users love it – 4.9 star review on the App Store

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The Core Premium app content ($69.99/year) includes thousands of guided meditations, breathing exercises, soundscapes and sports content updated daily. All content is currently accessible through a Core Premium subscription that users can try for two weeks for free on either iPhone or Android. From now until December 16th, one year of premium app content can be bundled with Core Meditation Trainer for $179 (original price $199).

Core is now available in-store at all Target locations across the US and available online at Best Buy, Bloomingdale’s and Dick’s Sporting Goods. For more information, visit hyperice.com.

About Hyperice

Hyperice is a technology-driven company with a gigantic mission, to help everyone on Earth move and live better. For more than a decade, Hyperice has led a global movement at the intersection of recovery and wellness, specializing in percussion (Hypervolt line), dynamic air compression (Normatec line), vibration (Vyper and Hypersphere lines), thermal technology (Venom -line), thought technology (Core by Hyperice) and contrast therapy (Hyperice X). Now, as a high performance holistic wellness brand, Hyperice is designed for everyone – from the most elite athletes, leagues and teams to consumers everywhere who want to unlock the best version of themselves to help them do what they love, more . Recognized as one of Fast Company’s most innovative companies, Hyperice has applied its technology and knowledge to industries including fitness, hospitality, healthcare, massage, physical therapy, sports performance and workplace wellness on a global scale. Hyperice’s transformative acquisitions of Normatec, RecoverX and Core have helped accelerate its innovation agenda as it enters the next phase of global growth. For more information, visit the newly redesigned hyperice.com.

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About Centr

Centr is a leading fitness and wellness platform founded by Chris Hemsworth with a mission to inspire a global community to exercise, eat and live healthier lives. With over 3,000 pieces of premium digital content, Centr’s platform gives members access to Chris and his team of experts with the tools to go beyond the extraordinary. Centr is expanding its platform to add transformative home fitness equipment and accessories, available at select retailers worldwide. Centr’s product expansion will help members achieve their personal health goals. To learn more, visit www.Centr.com.

1Nowtional Library of Medicine

See the source version at businesswire.com: https://www.businesswire.com/news/home/20221206005300/en/


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