Manchester company Ultimate Performance is developing two new apps that enable people to train and diet like Hollywood stars
Ultimate Performance (UP) is the world’s leading personal training business. At its global headquarters in Manchester, UP staff have developed and released two new apps – UP Transform and UP On Demand – which mark the company’s first foray into the digital market.
UP Transform works as a diet creator, meal builder, calorie counter and progress meter.
Users start by providing details about their current weight, physical activity level and food preferences. They can choose the body look they want, based on photographs of real UP customers, and decide how quickly they want to achieve that look.
The app calculates their daily calorie and macronutrient goals needed to reach those goals, then designs a weekly seven-day meal plan drawn from more than 400 delicious, nutritious recipes.
UP On Demand allows users to unlock the secrets behind the incredible body transformations of thousands of UP customers worldwide. Clients that include celebrities and Hollywood stars such as Top Gun: Maverick actor Glen Powell, BAFTA award-winning actor Olivia Colman and Bridgerton’s Jonathan Bailey.
The video-based app gives users access to a progressive, 18-week strength and conditioning program for men and women. These programs are based on real UP workouts and show you how to master each move perfectly. The app also includes mobility classes, guided meditation videos and cooking classes to watch.
Ultimate Performance founder and global CEO, Nick Mitchell, created both apps in response to the plethora of gimmicky fitness apps that ‘guarantee’ results within days and promote doomed-to-fail faddy programs and diets.
Nick said: “There is a complete glut of fitness apps that falsely ‘guarantee’ results based on slick marketing and empty promises.
“At Ultimate Performance, we consistently achieve results that no one else in the global fitness industry can achieve. We have proven methods that deliver proven results, time and time again. That’s why we’re such a trusted partner for people all over the world who want to transform their health.
“Now, for the first time ever, we’ve brought that experience, knowledge and expertise together, packaged it into two apps that go hand-in-hand, and made them available to anyone, anywhere in the world.”
“There are no gimmicks here, no false marketing, no BS. These are the genuine workouts, and the genuine, customized diet and meal plans that we use, day in, day out, with our fitness clients. And if you focus completely on these programs , and attack them with determination, commitment and consistency, you too will achieve incredible results.”
Both apps are available for download from the Apple Store and Google Play.
UP Transform includes a 14-day free trial, after which it costs £9.99 a month or £79.99 a year.
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UP On Demand includes a 7-day free trial, after which it costs £2.99 a month or £30 a year.
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