Manufacturer News: The Hearing Journal

Manufacturer News: The Hearing Journal

Signia’s Aspire customer loyalty program has received a Platinum Award in the 2022 Loyalty360 Awards for the company’s support of audiologists. The award recognizes brands that build stronger and deeper loyalty with their customers in a proactive, meaningful and measurable way. Signia was recognized in the B2B customer loyalty category.

“It is a privilege to be recognized by one of the most prestigious customer loyalty awards for our Aspire program,” said Jennifer Wright, VP of Marketing at Signia US. developed the Aspire program to equip our clients with the marketing tools, resources and benefits they need to exceed their business goals.”

Signia launched its updated Signia Aspire 3.0 program in early 2022. The new program includes more benefits and professional development opportunities for any practice at any stage of growth. Signia Aspire is available to healthcare professionals fitting patients with Signia hearing aids. Eligible healthcare professionals can unlock access to rewards such as consumer marketing funds, Signia-generated patient leads, a dedicated customer service number, free shipping and more.


Sonova announced in December 2022 its completed acquisition of HYSOUND Group. The move was first announced in August 2022. HYSOUND Group is a leading audiology care chain in China. It comprises approximately 200 clinics in over 20 provinces and over 70 cities. This acquisition significantly expands Sonova’s store portfolio and provides greater direct consumer access in the fast-growing Chinese market.

Arnd Kaldowski, CEO of Sonova, said in a statement, “I would like to warmly welcome the new colleagues joining us from the HYSOUND Group. Increasing consumer access through our Audiology care business is one of the main pillars of Sonova’s strategy. We look forward to to combine the complementary strengths of Sonova and HYSOUND Group to expand our consumer reach in the rapidly growing market of China together.”

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William YingWei Wang, Founder and CEO of HYSOUND Group, said: “We are confident in the rapid growth of China’s hearing care market. With the support and strength of Sonova Group, we look forward to providing further high-quality products and professional services to new and existing consumers of the HYSOUND group.”


The Widex MySound app was honored as a winner of the 2022 Hearing Technology Innovator Award presented in November 2022. Widex MySound was recognized in the Assistive Technology & Software: Mobile Apps category for its combination of artificial intelligence with user intent so that users can always hear what they prefer in a given environment. Widex MySound is the first hearing aid technology to use artificial intelligence to facilitate user adaptation.

“Instead of having to program the hearing aid to cover every situation one might encounter while on the go, MySound allows users to customize their hearing experience – quickly and easily – based on both their activity and their listening intent.” said Dana Helmink, AuD, senior director of audiology and clinical education at Widex.

Widex announced on December 1, 2022 that it has been named a CES 2023 Innovation Awards Honoree for its Widex Moment smartphone app. The app, available for both iOS and Android devices, is a companion technology to both Widex Moment and Widex Moment Sheer products.

The Widex Moment app was recognized in the CES 2023 Innovation Awards Software & Mobile Apps category for giving users control over a range of features on their Widex Moment hearing aids. The app was recently updated to include the MySound 2.0 audio adaptation system, and helpful user tips through My Guide.

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