Meta Facebook sees a strong trend in Indian women entrepreneurs using its apps in the last 3 years

Meta Facebook sees a strong trend in Indian women entrepreneurs using its apps in the last 3 years

Meta (formerly Facebook) said on Monday that it has continued to see a strong trend towards women entrepreneurs using its apps in India over the past three years. About 73 percent of Instagram business accounts that self-identify as a woman-owned business were created in India in the past three years, the company revealed. In addition, 53 percent of all company pages on Facebook with female administrators were also created in the last three years in the country.

“It is encouraging to see more women kick-starting their entrepreneurial journeys using digital technologies and we are humbled to play a role in this journey,” said Archana Vohra, Director of Small and Medium Business for Meta in India, in a statement .

“What’s great to see is that the momentum gained during the pandemic continues even after the pandemic. Our commitment remains to unlock growth for India’s small businesses, and enabling women entrepreneurs is a big part of that commitment,” she added .

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Moreover, the tech giant said women also play a critical role in supporting each other by forming communities.

On Meta, 40 percent of Facebook groups related to entrepreneurship have been created by women in the last three years.

Women have also made progress in the technological and creative fields, the company mentioned.

In India, 23 percent of Spark AR creators publishing effects to Facebook and Instagram are women, showing a promising sign of progress.

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Spark AR allows businesses to create and share augmented reality experiences that reach the billions of people who use Facebook, Messenger and Instagram.

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Meanwhile, Meta and Google have taken legal action against a ruling by South Korea’s data protection watchdog, the Personal Information Protection Commission (PIPC), which imposed a fine of KRW 100 billion (roughly Rs 629 crores) for illegally collecting personal data without user consent for online advertising purposes .

This fine was the largest ever imposed for an alleged violation of the Personal Information Protection Law, according to Yonhap news agency, citing industry sources. In addition to the fine, the PIPC also ordered Google and Meta to obtain user consent before collecting or using user behavioral data on websites or applications outside their platforms, and to inform users clearly and simply.

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