Nimo TV launches world class football game themed programs to further explore the pan entertainment genre
Nimo TV expands the presence of live broadcasts Southeast Asia and MENA regions
GUANGZHOU, China, 23 November 2022 /PRNewswire/ — To share the excitement of the football tournament with fans, Nimo TV, Huya’s international business, is launching several new interactive events during the exciting world-class football match held in Qatarwhich includes Football Night, Football Girl Competition and Football Game Interactive Competition with a focus on timely game updates, predictions and audience interactions.
The launch of the themed programs, including the above-mentioned activities, is seen as a new growth path for Nimo TV, and is expected to provide a “shot in the arm” for the leading live streaming platform. In addition to increasing its presence in the game live streaming market, Nimo TV also plans to diversify its platform content focusing more on pan-entertainment, accelerating its growth in Southeast Asia and the MENA regions, aiming to provide consumers with more immersive and localized interactive experiences.
Nimo TV launches world-class football game themed events
Nimo TV has rolled out several new entertainment shows and football game competitions with the intention of igniting the passion of the fans including football night, where popular broadcasters will be invited to discuss hot topics about Qatar event online, take part in football knowledge quizzes and offer their predictions on game results. The program will be sent in Vietnam every Friday, Indonesia on every Wednesday, and the MENA region on a daily basis.
Regarding Program for soccer girls competition, broadcasters on the platform will compete to win the title of “Football Girl”. And apart from that, i Vietnam, the contest is also open to the public, with contestants vying for the “Football Girl” title through a combination of a talent contest and fan voting. The winning soccer girl gets the opportunity to be signed as a presenter on Nimo TV.
in “Couple of matches” event, Nimo TV’s best game streamers will connect with entertainment streamers during the football competition and cheer on the teams they support. In addition, the platform will organize a football e-sports event in Indonesiawhere top professional eSports players will interact with soccer fans and share their experiences and opinions on eSports.
While participating in the discussions and quizzes, fans can send soccer cup themed special effects gifts. They can also write posts and discuss Qatar event, interact with other fans and win prizes in the Nimo TV community.
Deeply rooted in emerging markets, Nimo TV is further expanding into the pan-entertainment genre
It can be seen that in addition to live streaming content, Nimo TV has recently expanded its content genre on the platform to pan entertainment as well. Meanwhile, after Huya announced its financial results for the third quarter of 2022, Huya management said on the conference call that starting in April, Huya strategically adjusted its international business to allocate resources to key areas. Li MengSenior Vice President of Huya, said that “we will continue to move forward with our international business, and allocate beneficial resources to Vietnam, Indonesia and the MENA markets. In addition to live streaming of games, we will also provide users with more pan-entertainment content.”
A recent report from mobile intelligence firm Sensor Tower* showed that global mobile live streaming app revenue has seen impressive growth since 2020, with CAGRs reaching 92.2% and 21.2% in 2020 and 2021, respectively, generating revenue on more than 2 billion dollars in 2021. For the first half of 2022, Saudi Arabia and Turkey in Middle East region ranked third and fourth respectively in terms of revenue generated from global live streaming apps. During the same period, in terms of global live streaming app installs, three Southeast Asia country included Indonesia, The Philippines and Vietnam is among the top 10 countries globally with the largest downloads of live streaming apps.
It is widely believed that the rapid growth of the pan-entertainment market in MENA and Southeast Asia is driven by the rapid growth in the digital sector, improvement in network infrastructure, increasing use of smartphones, increasing user base and higher willingness to pay among the regions.
Considering the new opportunities in the pan-entertainment field, Nimo TV has embraced market trends by adjusting its business focus. Take the important Vietnamese market as an example, instead of just developing game live streaming content, the platform’s core business in the country has shifted to the two-engine development of game live streaming and pan-entertainment content, which means increasing the content share of entertainment and leisure live streaming categories covering sports, board games, karaoke, anime and travel challenges, etc.
Amy Lambsaid head of Nimo TV Vietnam, “we look forward to more outstanding content creators joining the Nimo TV family, each contributing to the platform in their own unique way. We will also strengthen partnerships with game publishers as well as global and local brands, to organize online and offline events from time to time. In addition, we plan to upgrade our interactions across sectors to promote cultural exchange and economic development.”
IN Indonesia, Nimo TV invites multi-talented live streaming hosts for categories of live shows, and chess and board games. The platform’s offerings in the country include outdoor live streaming, social networking, Just Chatting and chatrooms, among others. In addition to improving the user experience, Nimo TV also aims to become Indonesia’s leading brand for pan-entertainment live streaming.
In the MENA market with high user engagement, the platform has been concentrated on Arabic-based content in Arabic culture. And building on the Arabic content, Nimo TV plans to create an ecosystem that focuses on the Gulf states to promote Arab culture on its platform.
In the future, Nimo TV will further explore user preferences, promote more localized activities to provide users with more varied experiences. For content creators, Nimo TV will launch several incentive policies and inspire them to unleash their potential and deliver even more compelling content. With this effort, Nimo TV intends to become a leading live streaming platform with comprehensive coverage of pan entertainment and gaming content.
Reference To learn more about the Sensor Tower report mentioned above, please visit https://sensortower.com/zh-CN/blog/state-of-live-streaming-apps-2022-report-CN
About Nimo TV
Nimo TV is a leading global live streaming platform powered by HUYA Inc. that allows millions of users from around the world to broadcast gaming and pan entertainment content. Nimo TV is also a community of players, gamers, streamers and fans who drive conversations, promote interactive activities and promote healthy and positive connections.
SOURCE HUYA Inc.