Nylas and Choicely Partner to Streamline the Audition and Casting Process for Global Entertainment Brands

LISBON, Portugal–(BUSINESS WIRE)–Nylas, the state-of-the-art communications platform that powers frictionless digital experiences, workflow automation and personal engagement through universal APIs, today announced at Web Summit its partnership and integration with Choicely, a pioneer in no-code mobile app technology. Choicely will use Nylas to power their new casting tool to create a unified and user-friendly interface and experience for casting teams and entertainers. Armed with Nyla’s email and calendar APIs, along with its front-end scheduler, Choicely was able to build its new casting features 10x faster, allowing Choicely to refocus its technical resources on driving ROI and value across platforms.

To circumvent IT talent and developer shortages, more and more companies are turning to low-code, no-code development to move quickly without compromising quality. As a result, the global low-code development market has boomed and is forecast to generate $187 billion in revenue by 2030, up from $10.3 billion in 2019.

Choicely has worked with clients in the media, sports, entertainment and events industries to help them build native mobile applications in as fast as a single day. Recognizing the high demand for low-code development tools and features, Choice approached Nylas to implement new features that would not only give them a competitive edge in a rapidly growing market, but also provide customers with intuitive and customizable features at their fingertips. .

With Nyla’s email and calendar APIs, Choicely is able to arm its customers with a simple interface to:

  • Easily search, identify and coordinate auditions with candidates seamlessly from the application.

  • Deliver the best possible user experience and help casting directors managing thousands of applicants quickly and efficiently find the best person for each role.

  • Provide a personalized, customized and branded in-app experience.

“With Nylas, we’ve built a far superior user experience that helps casting directors managing large volumes of applicants find the best person for the role much faster,” said Kaius Meskanen, CEO of Choicely. “It took us less than a month to integrate email and calendar functionality into our platform, allowing us to refocus our technical resources on growing our business across Europe and expanding into Hollywood and North America.”

“Our work with Choicely is a perfect example of the power of APIs and the impact they can have, not just for technology companies, but for all types of businesses, including those that produce some of the most popular global television shows and events,” said Marc Power , VP for International, Nylas. “Not only were we able to help Choicely build more robust functionality into their platform, we were able to save them valuable time and costs. We look forward to continuing and developing this great partnership.”

To learn more about Nylas and start your free 14-day trial, visit www.nylas.com. For more information about Choicely visit www.choicely.com.

About Nylas

Hundreds of thousands of developers around the world use Nylas to unlock innovation, insight and engagement through its state-of-the-art communications platform. Nylas is the only platform that gives developers universal access to email, calendar and contact providers through a single integration. Companies like Upwork, Rippling, Freshworks, Dialpad and more turn to Nylas to quickly and securely access and understand complex communications data, so they can build software with unlimited potential.

Learn more at www.nylas.com and follow us on LinkedIn, Twitterand YouTube.

About Choicely

Choicely’s no-code application development platform offers a simple, fast and affordable platform for building and maintaining high-quality mobile apps at a fraction of the time and cost. People spend over 4 hours a day in mobile apps, which means that native apps have become the primary platform for engaging customers and increasing sales. Choicely is already used by media, sports and entertainment leaders such as: ITV Studios / Love Island TV Show apps, Banijay, International Judo Federation, IMG / Miss Universe app.

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