Tray.io named a sole contender in the 2023 Gartner® Magic Quadrant™ for iPaaS

by James · January 30, 2023

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Continues to be recognized based on both completeness of vision and ability to execute

SAN FRANCISCO–( BUSINESS WIRE )– Tray.io, the leader in automation and low-code integration, today announced that it has been recognized as a sole contender in the 2023 Gartner Magic Quadrant for Integration Platform as a Service (iPaaS)1 . Low-code, cloud-first automation is rapidly gaining market traction as businesses demand more agile automation strategies to be available to industry employees, while IT manages integration governance and scaling. With a scalable, resilient and secure platform, Tray.io gives both business and technical users the power to connect systems and build automations that provide faster ways to do their jobs and achieve business results. The company has received a 96% “Would Recommend” rating on Gartner® Peer Insights™, which Tray.io believes demonstrates high levels of customer satisfaction and loyalty. The report is available at

“The shifts in momentum evident in this report indicate that the scale, elasticity and economics now available in the cloud are forcing an evolution in enterprise architectures,” said Rich Waldron, co-founder and CEO of Tray.io. “Unlike the outdated constructs of manual provisioning, limited scale, long development cycles and the other shortcomings of legacy approaches to iPaaS, Tray Way is a modern, low-code and elastic platform. It gives IT the governance and scaling capabilities needed to free teams across marketing, sales, finance and HR to transform fragmented processes into powerful business results. Putting transformation in the hands of those closest to the business process can increase business velocity 10X and improve competitiveness in today’s challenging business environment.”

Companies are caught in the digital transformation as their business processes become increasingly difficult to manage with complicated technology stacks, resulting in poor performance. IT, saddled with legacy and developer-only tools that put them on the hook for all their integration needs, are more often opting for modern low-code platforms. With Tray.io, IT and business teams can now collaborate to achieve integration speed, automation speed and agility by empowering business teams to meet their needs in a sustainable and scalable way. In the process, they overcome the developer talent gap and reduce the cost and maintenance typically found in complex, code-centric integrations.

According to Gartner, “Given the advanced capabilities and sheer scale of iPaaS vendors, this technology has become the strategic integration platform of choice for hundreds of thousands of organizations around the world. In many cases, iPaaS has replaced previous generations of integration platform software such as application integration suites, data integration tools and B2B gateway software.”

Delivering a platform for the future of integration and automation

Tray.io is designed from the ground up for enterprise automation at scale, so anyone can be a builder. It’s a low-code, cloud-first approach to automation and integration delivered on a scalable, resilient and secure platform. Both business and technical users can benefit from the power and flexibility to connect systems and build automations that provide a faster and more efficient way to do their jobs and achieve business results.

Anyone solving departmental process challenges such as streamlining revenue operations, fast-tracking HR onboarding, transforming financial offers to cash or automating IT user provisioning no longer needs to rely on developers to store them or account for the backend complexity of integrations (e.g. e.g. testing, error handling, logging, robustness, costs and security). Instead, they can focus on taming complex business logic and delivering impactful business results. Business teams can easily transform processes, and product and service teams can deliver customer integrations quickly and seamlessly. In addition, product teams use Tray Embedded to extend product functionality, increase customer satisfaction and drive ARR by quickly adding self-service integrations into the product that blend seamlessly with the product’s look and feel.

Challenger designation ends a banner year for Tray.io

Tray.io recently secured $40 million in funding to further accelerate innovation, drive global growth and elevate the customer experience. In addition, Tray.io:

Experienced more than 100% revenue growth and new client acquisition, such as Capital One, Clif Bar & Company, SharkNinja, and Wondery, an Amazon company, for a total of nearly 70,000 end customers globally.
Appointed industry veterans Shane Jackson as Chief Marketing Officer and Brian Howie as Senior Vice President of Sales.
Introduced several new features that extend the value of low code in the enterprise. Connector Builder ensures that no one needs to use complex developer-only SDKs to fit specific integration needs with homegrown apps or others where pre-built services may not exist. The Connectivity API extends access to Tray.io’s pre-built service connectors via a programmatic interface and equips developers to rapidly integrate apps and data using just three API calls. Finally, the company strengthened security with new regional data centers so that companies can meet requirements for compliance, privacy and data sovereignty.

To learn more:

1 Gartner, Magic Quadrant for Integration Platform as a Service, by Keith Guttridge, Andrew Comes, Saikat Ray, 24 January 2023

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About Tray.io

Tray.io is a low-code automation platform that can easily turn unique business processes into repeatable and scalable workflows that evolve as business needs change. Unlike iPaaS products, which are expensive, complex and code-intensive, Tray.io’s flexible self-service platform makes it easy to build integrations using any API and connect enterprise applications at scale at no extra cost. Process innovation is today’s competitive advantage since companies can no longer differentiate on their technology stacks alone. The promise of SaaS led to an avalanche of siled point solutions that require companies to force their processes into a rigid, predetermined schema. Tray Platform removes these limitations, empowering both non-technical and technical users to create sophisticated workflow automations that streamline data movement and actions across multiple applications. Freed from tedious and repetitive tasks, product managers and IT are able to upgrade their skills with automation to unlock their full potential and do things in a way that suits their business. Love your work. Automate the rest.™